Case Study
Pacific Urethanes

Challenges

Pacific Urethanes had the innovation, capability, and ambition — but their brand, communication, and digital presence told a different story. Internally, they were confident; externally, they appeared to be a small operator. Their website was outdated, their messaging was inconsistent, and their teams struggled to communicate who they were and what they stood for. They’d been through the agency cycle — overpromised, underdelivered, and always surface-level. That changed when they partnered with Mira.

Industries Touched

Mining, Resources & Infrastructure

Building & Construction

Advanced Manufacturing

A Different Kind of Partnership

From day one, Mira approached the engagement not as a service provider, but as a strategic partner. What set the engagement apart was not just the depth of marketing expertise — it was the intelligence, curiosity, and precision brought into every conversation.

“Mira took the time to understand the business. She wasn’t afraid of the technical complexity. She asked the right questions. She addressed the core from the outset.”

That ability to listen, diagnose, and frame strategy from the inside out made all the difference. It enabled Mira to move at speed — not because of shortcuts, but because of clarity.

The 6-Month Inflection Point

Although Mira’s total engagement lasted 18 months,

The most profound shift happened in the first 6 months.

In that short time, she delivered what had previously taken years to even begin — not by cutting corners, but by having deep clarity and the right strategy from day one.

“Mira took the time to understand the business. She wasn’t afraid of the technical complexity. She asked the right questions. She addressed the core from the outset.”

$500,000+ of Strategic Value Delivered

The full scope of work — from brand strategy and digital transformation to internal communications and campaign delivery — would’ve cost well over $500,000 through a traditional agency.

But Mira delivered it in-house, lean, and with more precision — without the bureaucracy or bloat. And the value wasn’t just in cost savings — it was in outcomes.

Partnering with Mira was a turning point — she transformed our brand, accelerated our growth, and made the industry see us for what we truly are: leaders, innovators, and a dominant force in our field.

— Darren, CEO, Pacific Urethanes