Brand Positioning
Defining Identity, Differentiation & Voice
Positioning Strategy
Mira ran a comprehensive brand positioning program with the executive team — a process typically reserved for global brands — and tailored it to reflect Pacific Urethanes’ values, technical capability, and culture. Together, they redefined:
Who they are?
Why they matter?
What makes them different?
Positioning Statement
“Polyurethane Formulation Specialists”
While “Polyurethane Formulation Specialists” was already in use to describe their technical expertise, Neo Jupiter Marketing helped sharpen their brand impact by introducing a new slogan:
Brand Slogan
“We Unleash the Power of Polyurethane”
“We Unleash the Power of Polyurethane” — A bold and memorable line that captures the versatility, innovation, and real-world impact of their solutions across industries.
By aligning this new messaging with their existing positioning, we helped Pacific Urethanes communicate not only what they do — but the real value they deliver to clients. This clarity supports both marketing and business development efforts, reinforcing their reputation as innovators and trusted partners in the polyurethane sector.
