Hardware, Building Products & Construction
Locks and security products, tools, adhesives and sealants, paints and coatings, and other hardware used across construction, renovation, and trade channels.
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Typical Challenges
In this category, products often face intense competition and constant price pressure—sold through crowded shelves, fast-moving trade counters, and complex specification processes. Whether you’re targeting builders, tradies, architects, engineers, or retail customers, success requires more than awareness—it demands smart, multi-channel marketing that educates, inspires, and drives action.
From national brand campaigns to local trade activations, we help you deliver marketing that aligns with your channel partners—and gets your products into the hands of the professionals who use them everyday.
- Strategic marketing plans designed for both B2B and B2B2C environments.
- Product positioning tailored for trade, commercial, and retail buyers.
- Audience-specific messaging for specifiers, installers, and consumers.
- Trade marketing campaigns that boost visibility and engagement at point of sale and across distribution networks.
- Sales promotions, incentive programs, and POS activations to drive sell-through.
- Market research, category analysis, and buyer insights to support new product development, positioning, and merchandising.
- Product packaging design that stands out and supports both shelf appeal and spec compliance.
- Above-the-line and below-the-line advertising to drive awareness and action across channels.
- Promotional materials to support launches, campaigns, and trade engagement.
- Specification support and technical content to aid product selection and ensure compliance.
- Digital and content marketing to educate buyers, launch new products, and clearly communicate value.
- Channel-specific support to help distributors, retailers, and sales reps move product effectively.