Home Improvement & Appliances
Home appliances, building materials, fixtures, fittings, and trade-supplied home improvement products.
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Typical Challenges
In this category, product performance is just the starting point. With increasing competition across retail and trade channels, success depends on how well you understand the buyer journey, address pain points, and deliver marketing that connects function with inspiration.
Many products are chosen by builders, installers, architects, specifiers, or procurement managers—but also need to be understood and trusted by retail consumers. This creates a unique challenge: your marketing must speak fluently to both B2B and B2B2C audiences, bridging technical detail with accessible messaging, and building confidence at every stage of the decision process.
Whether you’re launching through hardware stores, trade counters, or commercial building networks, we help you build marketing systems that educate, inspire, and convert—driving preference, trust, and long-term category growth.
- Strategic marketing plans tailored for B2B and B2B2C audiences across both retail and commercial channels.
- Value-led messaging that speaks to trade professionals, installers, commercial buyers, and homeowners.
- Developing brand and category strategies that go beyond product specs to connect with real-world usage and buyer priorities.
- Designing packaging and product presentation that drives impact in-store and on the digital shelf.
- Mapping the full buyer journey, from awareness and research to selection, installation, and post-purchase use.
- Creating digital and in-store campaigns to drive loyalty, conversion, and long-term brand preference.
- Producing educational content, tutorials, and technical support tools for both professionals and consumers.
- Conducting market research, trend analysis, and pain point discovery to inform product innovation and new product development.
- Supporting sales teams, distributors, and merchandisers with tools that simplify product selection and improve retail execution.