Fractional Marketing Services

Get senior marketing leadership — without hiring full time

Neo Jupiter’s Fractional Marketing gives you access to high-calibre strategy and execution, tailored to your needs. You get the best of both worlds: a trusted marketing leader who understands your business + handson support when you need it most.

Fractional Marketing Services

What is Fractional Marketing?

Fractional Marketing means engaging a senior marketer (1-2 days/week or equivalent) embedded into your business to guide strategy, drive campaigns, lead brand direction, and fill capability gaps all without the cost and commitment of a fulltime senior marketing leader.

It’s ideal when you need expertise, flexibility, and results rather than just output.

What We Deliver

Strategic clarity

Market & competitor analysis, positioning, product roadmaps.

Campaign planning & execution

Trade, inbound/outbound digital, email, social media.

Branding refinement

Messaging frameworks, identity assets, capability statements.

Support & coaching

Working with your internal team, process & performance improvement.

Digital oversight

Reviewing or building websites, recommending UX / SEO / CRO improvements.
Who This Model
Works For

SMEs / Growth-Stage Businesses

Key Needs :
  • Build marketing foundations.
  • Strengthen brand messaging and positioning.
  • Kick off campaigns, website, or digital channels without big hires.
How Fractional Works Best:
You get senior strategic counsel and hands-on execution without the full-time overhead. We focus on what will drive results now: defining who you are, where to play, how to communicate, and how to convert. It’s cost-effective, focused, and designed to accelerate growth.

Larger Organisations / In-House Teams

Key Needs :
  • Need additional senior marketer for projects or campaign launches.
  • Gaps in capability (digital, UX, content, messaging).
  • Want oversight and strategy without overhead of hiring more senior staff.
How Fractional Works Best:
We integrate into your team to lead or support key projects including product launches, brand campaigns, category growth, trade marketing, and communication strategies while enabling your internal team to scale.
Benefits & ROI
BenefitWhat You Gain
CostEffective LeadershipSave on the cost of a fulltime senior marketer (salary + benefits) while getting senior expertise when needed.
Flexible CommitmentScale up or down depending on your priorities and budget. Less risk. More control.
Faster ImpactWork begins immediately no long hiring cycles, no delay in strategy or campaign activation.
Combined Strategy + ExecutionYou don’t just get advice, you get someone who can both plan and deliver.
Focused ExpertiseDeep experience across industries and senior leadership. Neo Jupiter brings knowledge many agencies don’t have.

Flexible Engagement Models

Fractional Leadership

12 days per week; embedded senior leadership.

ProjectBased Work

Campaigns, website builds, product launches.

Ongoing Retainers

Continuous strategy + execution for growth.

How to Get Started

  1. Book a discovery call

    01

    We'll talk about your goals, obstacles, and what you want to achieve.

  2. Define the support you need

    02

    How much time, what areas (strategy, digital, brand, etc.)

  3. Develop a phased plan

    03

    Priorities, milestones, metrics

  4. Execute and iterate

    04

    Rreal work begins; measurement and adaptation every step

Mira Varathan

Meet Your Strategic Partner

Mira Varathan is a senior marketing strategist and fractional marketing leader with over 25 years of experience across technical, trade, and industrial sectors.

She founded Neo Jupiter to give B2B and B2B2C brands access to high-level marketing leadership—without the cost or commitment of hiring full-time. Mira has led marketing transformations for global and local businesses, combining strategic clarity with hands-on execution to help brands grow, compete, and lead.

More About Our Founder

Frequently asked questions

Can’t find the answer you’re looking for? Get in touch with us and we’ll be happy to help.

Get in Touch

  • Do you own all the work deliverables?

    Yes. All assets, strategy, content, designs delivered are yours to keep.

  • Can you work with my inhouse team?

    Absolutely. We prefer collaboration: you keep what works, we add what’s missing or lead
    when needed.

  • What kind of businesses have you worked with before?

    From industrial and manufacturing, to innovation brands, construction, building hardware,
    chemicals… plus consumer and trade sector work. See our case studies for examples.

More Services

At Neo Jupiter, we deliver end-to-end marketing services—combining strategy, digital execution, content creation, and trade marketing expertise—to help technical, industrial, and trade-focused brands grow, compete, and lead in dynamic markets.