In sectors like hardware, electrical, and automotive, trade marketing isn’t just about running promotions—it’s about navigating diverse distribution channels, working across fragmented customer bases, and building strong relationships with third-party associations, distributors, and buying groups. It’s about delivering the right messaging, at the right time, to the right hands.
At Neo Jupiter, we don’t just understand trade channels—we’ve lived them. That experience helps us craft marketing that not only fits the channel—but drives results through it.
Channel Familiarity & Market Knowledge
Through prior in-house experience, we bring a deep understanding of how trade campaigns work within major retail and distribution networks such as:
Hardware & Building Supply:
Electrical Wholesalers:
Automotive Trade & Retail:
Our Comprehensive
Approach
Approach
- Align Campaign Objectives with Trade Partner Goals.
- We ensure marketing plans support shared business priorities—whether that’s growing market share, improving shelf presence, or activating a specific product range.
- Define Audience and Promotional Mechanics.
- We tailor programs to suit specific trade buyer types—from counter staff and reps to contractors and installers—using a blend of incentives, education, and brand storytelling.
- Develop Trade Messaging and Creative Assets.
- Messaging is clear, credible, and commercially relevant—balancing technical information with product benefits and ease-of-use.
- Execute In-Store, Online & Field Activations .
- From POS displays and counter units to digital banners and toolbox talks, we activate your campaign where it matters most.
- Coordinate with Distributors and Retail Partners.
- We collaborate with your field reps, distribution teams, and retail networks to ensure alignment, consistency, and adoption.
- Post-activation, we measure performance and extract insights to refine future campaigns and scale what works.
What You Gain
- Stronger shelf presence and channel activation.
- Trade tools and messaging that influence real decisions.
- Better alignment with partner sales goals.
- Data-driven insights for future category growth.
- ROI-focused campaigns that convert interest into action.
Third-Party Collaborations
We’re also experienced in engaging with:
- Trade and professional associations.
- Industry buying groups.
- Distributor marketing teams.
- Field sales and merchandising partners.
These relationships play a vital role in delivering successful, channel-aligned trade campaigns.